LMND (or as some know it - Lemonade) was founded in Bondi Beach, Sydney, Australia in 2018 by Colombian / Australian Ana-Maria Escobar. Vibrant in nature and with over 15 years of industry experience LMND came to life with ease. “It just came naturally to create a collection of wardrobe must-haves - easy beautiful shirting is just what all women want and need in their wardrobe, it can work in so many ways and truly is for everyone” explains Escobar. Quickly becoming a cult brand across the beaches and city locations of Australia, LMND imbues our days with fresh, bright optimistic basics at a democratic price and fit. The LMND rainbow of color is magnetic. Bringing to life the classic shirting essentials, dyed in crisp easy-to-wear poplin, in the most vibrant of hues. LMND’s love of color and eternal optimism is embodied in these playful, elevated basics with soul, a welcome and easy addition to every wardrobe and bringing a rail of joy to all our retail partners globally.